Job Description

Job Description

Who We Are

Bayland Health is a fast-growing wellness company with a portfolio of four nutrition brands—led by our flagship, Micro Ingredients. From superfoods to vitamins, we offer pure, high-quality ingredients trusted by over ten million health-conscious consumers.

As a Top 10 seller on Amazon and TikTok in the U.S., we’re driven by innovation, transparency, and the power of storytelling—and we’re looking for creative minds to help us take the brand to the next level.

What You’ll Be Creating

We are seeking a results-driven Social Media Manager with proven experience in multi-platform content strategy, community growth, and brand storytelling . This role requires someone who can not only manage day-to-day publishing, but also craft campaigns that drive measurable growth and keep our brand voice consistent across all channels. The ideal candidate thrives in fast-paced environments, is both creative and data-driven, and is passionate about making an impact in the wellness space.

What You'll Work On

1. Content Strategy & Publishing

• Plan, publish, and schedule content across TikTok, Instagram, YouTube, Twitter (X), Pinterest, and Facebook.
• Ensure consistent brand storytelling and visual identity across all platforms.

2. Brand Awareness & Storytelling

• Create content that communicates our wellness mission and connects emotionally with audiences.
• Collaborate with design/video teams to produce on-brand creative assets (Canva, Adobe, CapCut).

3. Community Growth & Engagement

• Design and execute campaigns to grow followers and engagement (e.g., giveaways, influencer collabs, UGC).
• Showcase proven success in growing a platform’s audience (e.g., “grew TikTok from 10K to 50K followers”).

4. Paid Social & Campaigns

• Manage and optimize small-to-medium paid campaigns across platforms to boost reach and ROI.
• Partner with marketing to align paid ads with organic content strategies.

5. Analytics & Competitor Insights

• Track performance metrics, generate growth reports, and provide actionable insights.
• Monitor competitors and industry trends to identify new opportunities.

6. Community Care

• Engage with followers through comments, DMs, and influencer/KOL inquiries.
• Strengthen brand trust by responding to feedback and maintaining positive community presence.

What We are Looking For:

• Proven experience managing social media accounts (TikTok, Instagram, Facebook, Twitter/X, Pinterest, YouTube, etc) for a brand.
• Strong background in community growth & brand awareness campaigns.
• Strong understanding of influencer/KOL marketing and campaign execution.
• Familiarity with paid social advertising and follower growth strategies.
• Excellent English communication skills; strong collaborator and relationship builder.
• Highly organized, detail-oriented, creative, data-driven, and adaptable problem solver.
• Creative mindset with an eye for content trends and audience engagement.

Preferred Skills

• Experience in e-commerce marketing(Amazon, Shopify, TikTok Shop).
• Graphic design, video editing, or content creation skills are a plus.
• Data-driven approach with basic skills in analytics and reporting tools.
• Proficiency in tools such as Canva, Adobe Creative Suite, CapCut, Meta Ads Manager, TikTok Ads Manager.

Why Bayland Health?

· Work with a passionate, mission-driven team in a growing health & wellness space

· Create work that’s seen by millions and helps people live healthier lives

· Opportunities to grow professionally with mentorship and hands-on projects

Salary and Benefits:

· $70K - $80K yearly base salary plus performance-based bonus

· Health benefits: medical, dental, vision insurance

· 401(k) with company match

· Paid time off, paid sick leave, and holidays

· Free office snacks and drinks

· Free parking at Montclair office or Bellevue downtown office

Pay: $70,000.00 - $80,000.00 per year plus bonus incentives. The level, job-related knowledge, skills, and experience will determine the compensation offered.

Bayland Health is an equal opportunity employer committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth, or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other status protected under applicable federal, state, or local law.

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