Marketing Director - Global Travel & Lifestyle Program Job at Lifted, an Upwork Company™, Chicago, IL

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  • Lifted, an Upwork Company™
  • Chicago, IL

Job Description



An Enterprise client is looking to partner with an experienced Marketing Director to lead the global marketing strategy and execution for a new and rapidly scaling product and travel experience platform. The program connects travelers to curated experiences across leading global cities and will expand from five pilot markets to 10+ destinations in FY26.

Job Description



This role requires a seasoned marketing leader with deep experience in consumer marketing, travel and lifestyle branding, and international go-to-market strategy. You’ll be responsible for defining the global positioning, creative direction, and regional activation strategy to elevate client’s brand presence in the travel ecosystem.

Key Responsibilities:

  • Strategy Development: Build and lead a holistic global marketing strategy encompassing brand, digital, and experiential marketing.
  • Creative Integration: Partner with client’s internal Creative and Brand teams to establish messaging, look & feel, and visual identity guidelines.
  • Go-to-Market Toolkits: Develop scalable creative toolkits and campaign frameworks for use across regional and local markets.
  • Market Expansion: Drive marketing readiness and launch strategies as the program scales from 5 to 10+ cities globally.
  • Cross-Functional Collaboration: Partner closely with Product, Partnerships, and Regional Marketing to align on shared KPIs and ensure cohesive delivery across all markets.
  • Ecommerce Marketing Strategy: Design and launch a new ecommerce marketing approach for client’s cross-border business unit to drive consumer engagement and partner integration.
  • Emerging Verticals: Identify and prioritize emerging travel and lifestyle verticals to evolve client’s value proposition and marketing footprint.
  • Performance Optimization: Define KPIs, establish performance tracking mechanisms, and optimize marketing investments for maximum impact.

Qualifications

  • Experience: 8–12 years in marketing, with a focus on consumer, travel, or lifestyle industries.
  • Industry Expertise: Strong understanding of travel ecosystem dynamics, particularly airlines, OTAs, and hospitality brands.
  • Global Marketing: Proven experience managing global campaigns and regional market activation across diverse geographies.
  • Creative Strategy: Ability to translate brand strategy into compelling creative direction and campaign execution.
  • Ecommerce & Digital: Demonstrated success in building or scaling ecommerce marketing initiatives.
  • Analytical Mindset: Data-driven approach to marketing measurement and optimization.
  • Leadership: Skilled at cross-functional collaboration and stakeholder alignment in complex, matrixed organizations.

Additional Information

  • Remote opportunity (with potential travel)
  • Flexible working hours (within US time zones)

Job Tags

Contract work, Local area, Remote work, Flexible hours,

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