Job Description

Director of Content

Were hiring a Director of Content to lead the development and execution of our content strategy across YouTube, social, paid media, email, website, and beyond. This role is both strategic and handson. Youll build a bestinclass content studio from the ground upmanaging a team of creators, editors, and strategists to turn ideas into highperforming assets that drive brand love and business results.

You live and breathe content. You know YouTube like the back of your hand. You can talk algorithms, thumbnails, retention curves, and editing rhythms in your sleep. But you also get the bigger picturehow content works across the full funnel, and how it can deepen emotional connection to a brand.

Responsibilities

• Own the holistic content strategy across all brand channels (YouTube, Instagram, TikTok, Meta Ads, Website, Email, Retail Screens, CTV, and more)
• Architect a worldclass content studioprocesses, pipelines, playbooks, and team structure
• Develop and evolve the content calendar in collaboration with Brand, Growth, and Product teams
• Lead and grow the YouTube presence with original episodic content, brand storytelling, creator collaborations, and SEOoptimized strategy
• Oversee scripting, shooting, editing, publishing, and performance analysis of all YouTube content
• Build systems for ideation and testing that optimize for watch time, engagement, and subscriber growth
• Hire and manage inhouse creators, editors, and freelancers; oversee all stages of content production from concept through delivery
• Develop scalable creative systems that allow us to produce content quickly without sacrificing quality
• Collaborate with Growth and Paid Media teams to adapt organic content into highperforming paid assets
• Define KPIs across organic and paid content; report on performance with insights and creative recommendations
• Maintain a testandlearn culture, with a focus on storytelling, retention, and audience value
• Leverage trends, audience feedback, and platform changes to evolve our content roadmap

Qualifications

• Have 510+ years of content strategy and production experienceideally in a DTC or highgrowth consumer brand
• Have deep YouTube knowledgealgorithms, formats, retention tactics, community building, and monetization
• Are obsessed with creative execution and building systems that scale
• Have managed multidisciplinary creative teams and content production workflows (inhouse and freelance)
• Know how to translate brand positioning and strategy into assets that drive performance and loyalty
• Are a clear communicator, creative thinker, and lowego collaborator
• Have an eye for talent and a finger on the pulse of creators, trends, and culture

Bonus Points

• Background in journalism, video production, or performance marketing
• Experience working with a fast growing YouTube channel or a fastgrowing contentfirst brand
• Experience working in CPG or wellness
• Familiarity with paid content strategy and creative testing
• Youve built a content studio or videofirst brand from the ground up

Benefits

• Competitive salary + performancebased bonus
• Equity opportunities
• Health, dental, and vision benefits
• Unlimited PTO
• Remote flexibility
• Access to the best functional coffee on the planet

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