Job Description
Position Overview
We’re looking for an all-star marketer who loves B2B marketing for high ticket, service-based companies and is excited to join a growing team. If you have a passion for the sales & marketing funnel, love bringing your creativity to building innovative lead gen campaigns, and are energized by CRM journey optimization, this might be the perfect position for you.
Our B2B Marketing Manager will be a key part of our Sales & Marketing team. This leader will build campaign strategies, manage events, and track metrics all aligned to our Go-to-Market plan. You love bringing your creativity & data awareness to solving growth challenges, and have fun while doing it.
Our company is an innovative, fun, and rapidly growing dental consulting company with an unmatched reputation. Join us and help us scale to new levels while bringing more value to the clients we love!
Key Responsibilities
Lead Generation & Customer Acquisition
Develop and execute comprehensive lead generation strategies targeting dental practice owners, office managers, and decision-makers
Design and implement multi-channel campaigns including email marketing, LinkedIn outreach, webinars, and content marketing
Develop lead scoring and targeted account-based marketing (ABM) campaigns for high-value prospects
Develop and manage nurture sequences for different buyer profiles and stages of the customer journey
Implement lead scoring systems and qualification processes to optimize sales team efficiency
Execute seasonal and event-driven promotional campaigns aligned with dental industry cycles
Develop partner program to facilitate referral lead generation
Test and optimize landing pages, forms, and conversion paths across all digital touchpoints
Collaborate with sales team to ensure smooth lead handoff and conversion optimization
Digital Marketing & Website Management
Maintain and optimize company website for SEO, user experience, and lead conversion
Create and manage multi-channel content calendars for website, blog, and social media platforms; overlay with Google Analytics to determine high impact channels and campaigns.
Implement and monitor paid digital advertising campaigns (Google Ads, LinkedIn Ads)
Ensure website content remains current with service offerings and industry trends
Content Creation & Copywriting
Develop compelling marketing copy for websites, emails, brochures, case studies, and promotional materials
Create strategically focused educational content that demonstrates expertise in dental practice management
Write and edit blog posts, whitepapers, and industry articles
Develop sales enablement materials, presentation decks and engagement lead magnets in various forms such as infographics, checklists, etc.
Event Marketing & Relationship Building
Plan and execute promotional events, trade shows, and webinars targeting dental professionals
Coordinate speaking engagements and thought leadership opportunities
Manage event logistics, promotional materials, and follow-up campaigns
Build relationships with dental industry associations and publication partners
Analytics & Performance Tracking
Create, implement and maintain marketing analytics systems and dashboards
Monitor and report on all marketing KPIs and campaign performance
Conduct regular analysis of lead quality, conversion rates, and ROI
Provide actionable insights and recommendations for campaign optimization
Requirements:
Bachelor's degree in Marketing
Well-organized, data-driven and detail-oriented. High level of comfort with KPIs and reporting systems
5-8 years of B2B experience leading and executing marketing efforts preferred. Currently you and a team member will execute.
Proven record growing a small B2B business ($2M to $30M+). Candidates must have demonstrated B2B experience inside a company’s marketing department. (Agency and B2C candidates are not eligible.)
Exceptional communication and copywriting skills.
EOS “Traction” experience is a plus or other “balanced scorecard” company metrics reporting structure.
Be personable and super fun. Our clients love our personality and company culture!
Reporting Structure
This position reports to the COO and works closely with the sales team, consulting staff, partners and external vendors. The Marketing Manager will provide monthly performance reports and quarterly strategic recommendations to senior leadership.
Growth Opportunities
This role offers significant opportunity for professional growth within our expanding organization, with potential advancement as the company scales. The position provides exposure to all aspects of B2B marketing in a specialized niche market with exponential growth potential.
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